Imperial ICE PlusS210 vs Toyo Observe S 944

    2026 test data · 8 independent tests

    → See full Imperial vs Toyo brand comparison

    Imperial ICE PlusS210 vs Toyo Observe S 944: the full picture

    This comparison is built only from published independent tests — no manufacturer claims and no sponsored reviews. Between them, the Imperial ICE PlusS210 and Toyo Observe S 944 appear in 8 tests, though they have not yet met head-to-head in the same test. Head-to-head results carry the most weight here, because surface, weather and test car all change between events and make raw numbers from different tests hard to compare directly.

    How the Imperial ICE PlusS210 performs. It takes the win in wet, noise / comfort, efficiency. Its overall Tire Lab Score is 83/100, based on 1 test.

    How the Toyo Observe S 944 performs. It takes the win in dry, snow, mileage. Its overall Tire Lab Score is 93/100, based on 7 tests.

    What this means for you. Category wins matter more than the overall score when your driving is weighted toward one condition — a wet-climate commuter should follow the wet braking column, while a high-mileage driver should follow wear and rolling resistance. Also check that both tires are actually offered in your size and load rating: performance can shift between sizes, and availability differs between the European and North American markets.

    Verdict

    The Toyo Observe S 944 is the stronger all-round choice, leading in dry and Tire Lab Score. The Imperial ICE PlusS210 still wins on wet, making it the right pick if that matters most to you.

    Which one should you buy?

    • You prioritise wet
    • You prioritise noise / comfort
    • You prioritise efficiency
    • You prioritise dry
    • You prioritise snow
    • You prioritise mileage

    Test profile

    MetricImperial ICE PlusS210Toyo Observe S 944
    SegmentNordic WinterNordic Winter
    TypeWinterWinter
    Tests used17
    Best rank#1#1
    Avg rank8.610.6
    Latest test20242023
    Tire Lab Score83.493.4

    Tire Lab Score

    83.4
    Very Good · Nordic Winter
    93.4
    Excellent · Nordic Winter

    Performance overview

    Category-by-category results

    CategoryImperial ICE PlusS210Toyo Observe S 944Winner
    💧Wet
    Avg rank 9.0
    1
    Avg rank 10.9
    21
    Imperial ICE PlusS210
    ☀️Dry
    Avg rank 6.0
    Avg rank 5.1
    11
    Toyo Observe S 944
    ❄️Snow
    Avg rank 12.0
    Avg rank 11.2
    1
    Toyo Observe S 944
    🔇Noise / Comfort
    Avg rank 7.0
    Avg rank 7.1
    1
    Imperial ICE PlusS210
    📏MileageNo data
    Avg rank 3.0
    1
    Toyo Observe S 944
    🔋Efficiency
    Avg rank 1.0
    1
    Avg rank 7.5
    Imperial ICE PlusS210

    💧 Wet: Imperial ICE PlusS210 vs Toyo Observe S 944

    The Imperial ICE PlusS210 wins this category with an average rank of 9.0, compared to 10.9 for the Toyo Observe S 944.

    ☀️ Dry: Imperial ICE PlusS210 vs Toyo Observe S 944

    The Toyo Observe S 944 wins this category with an average rank of 5.1, compared to 6.0 for the Imperial ICE PlusS210.

    ❄️ Snow: Imperial ICE PlusS210 vs Toyo Observe S 944

    The Toyo Observe S 944 wins this category with an average rank of 11.2, compared to 12.0 for the Imperial ICE PlusS210.

    🔇 Noise / Comfort: Imperial ICE PlusS210 vs Toyo Observe S 944

    The Imperial ICE PlusS210 wins this category with an average rank of 7.0, compared to 7.1 for the Toyo Observe S 944.

    📏 Mileage: Imperial ICE PlusS210 vs Toyo Observe S 944

    The Toyo Observe S 944 wins this category with an average rank of 3.0, compared to no data for the Imperial ICE PlusS210.

    🔋 Efficiency: Imperial ICE PlusS210 vs Toyo Observe S 944

    The Imperial ICE PlusS210 wins this category with an average rank of 1.0, compared to 7.5 for the Toyo Observe S 944.

    Frequently asked questions

    Which is better in the wet, Imperial ICE PlusS210 or Toyo Observe S 944?

    Across independent wet-braking tests, the Imperial ICE PlusS210 ranks higher on average than the Toyo Observe S 944.

    Which has shorter dry braking distance?

    The Toyo Observe S 944 averages a better dry-braking rank than the Imperial ICE PlusS210 across the tests where both appeared.

    Which tire is quieter and more comfortable?

    On combined noise and comfort metrics, the Imperial ICE PlusS210 ranks better than the Toyo Observe S 944.

    Which tire lasts longer?

    Based on wear and abrasion testing, the Toyo Observe S 944 shows better mileage performance than the Imperial ICE PlusS210.

    How many tests were used in this comparison?

    Imperial ICE PlusS210 appears in 1 independent tests, Toyo Observe S 944 in 7.

    Also compare

    Data aggregated from independent testing organizations including ADAC, Auto Bild, TCS, and Auto Motor und Sport. Read our methodology →