Goodyear UltraGrip Ice 3 vs Marshal WinterCraft Ice Wi31: the full picture
This comparison is built only from published independent tests — no manufacturer claims and no sponsored reviews. Between them, the Goodyear UltraGrip Ice 3 and Marshal WinterCraft Ice Wi31 appear in 6 tests, though they have not yet met head-to-head in the same test. Head-to-head results carry the most weight here, because surface, weather and test car all change between events and make raw numbers from different tests hard to compare directly.
How the Goodyear UltraGrip Ice 3 performs. It takes the win in wet, snow, noise / comfort. Its overall Tire Lab Score is 89/100, based on 5 tests.
How the Marshal WinterCraft Ice Wi31 performs. It takes the win in dry, ice, efficiency. Its overall Tire Lab Score is 87/100, based on 1 test.
What this means for you. Category wins matter more than the overall score when your driving is weighted toward one condition — a wet-climate commuter should follow the wet braking column, while a high-mileage driver should follow wear and rolling resistance. Also check that both tires are actually offered in your size and load rating: performance can shift between sizes, and availability differs between the European and North American markets.
Verdict
The Goodyear UltraGrip Ice 3 is the stronger all-round choice, leading in wet and Tire Lab Score. The Marshal WinterCraft Ice Wi31 still wins on dry, making it the right pick if that matters most to you.
Which one should you buy?
Choose Goodyear UltraGrip Ice 3 if
- You prioritise wet
- You prioritise snow
- You prioritise noise / comfort
- You prioritise dry
- You prioritise ice
- You prioritise efficiency
Test profile
| Metric | Goodyear UltraGrip Ice 3 | Marshal WinterCraft Ice Wi31 |
|---|---|---|
| Segment | Nordic Winter | Nordic Winter |
| Type | Winter | Winter |
| Tests used | 5 | 1 |
| Best rank | #1 | #1 |
| Avg rank | 4.1 | 5.5 |
| Latest test | 2025 | 2017 |
| Tire Lab Score | 88.6 | 87 |
Tire Lab Score
Goodyear UltraGrip Ice 3
Marshal WinterCraft Ice Wi31
Performance overview
Category-by-category results
| Category | Goodyear UltraGrip Ice 3 | Marshal WinterCraft Ice Wi31 | Winner |
|---|---|---|---|
| 💧Wet | Avg rank 5.1 132 | Avg rank 7.0 | Goodyear UltraGrip Ice 3 |
| ☀️Dry | Avg rank 4.1 11 | Avg rank 1.0 1 | Marshal WinterCraft Ice Wi31 |
| ❄️Snow | Avg rank 4.5 412 | Avg rank 10.0 | Goodyear UltraGrip Ice 3 |
| 🧊Ice | Avg rank 5.0 111 | Avg rank 4.0 | Marshal WinterCraft Ice Wi31 |
| 🔇Noise / Comfort | Avg rank 3.6 211 | No data | Goodyear UltraGrip Ice 3 |
| 🔋Efficiency | Avg rank 6.0 1 | Avg rank 2.0 1 | Marshal WinterCraft Ice Wi31 |
💧 Wet: Goodyear UltraGrip Ice 3 vs Marshal WinterCraft Ice Wi31
The Goodyear UltraGrip Ice 3 wins this category with an average rank of 5.1, compared to 7.0 for the Marshal WinterCraft Ice Wi31.
☀️ Dry: Goodyear UltraGrip Ice 3 vs Marshal WinterCraft Ice Wi31
The Marshal WinterCraft Ice Wi31 wins this category with an average rank of 1.0, compared to 4.1 for the Goodyear UltraGrip Ice 3.
❄️ Snow: Goodyear UltraGrip Ice 3 vs Marshal WinterCraft Ice Wi31
The Goodyear UltraGrip Ice 3 wins this category with an average rank of 4.5, compared to 10.0 for the Marshal WinterCraft Ice Wi31.
🧊 Ice: Goodyear UltraGrip Ice 3 vs Marshal WinterCraft Ice Wi31
The Marshal WinterCraft Ice Wi31 wins this category with an average rank of 4.0, compared to 5.0 for the Goodyear UltraGrip Ice 3.
🔇 Noise / Comfort: Goodyear UltraGrip Ice 3 vs Marshal WinterCraft Ice Wi31
The Goodyear UltraGrip Ice 3 wins this category with an average rank of 3.6, compared to no data for the Marshal WinterCraft Ice Wi31.
🔋 Efficiency: Goodyear UltraGrip Ice 3 vs Marshal WinterCraft Ice Wi31
The Marshal WinterCraft Ice Wi31 wins this category with an average rank of 2.0, compared to 6.0 for the Goodyear UltraGrip Ice 3.
Frequently asked questions
Which is better in the wet, Goodyear UltraGrip Ice 3 or Marshal WinterCraft Ice Wi31?
Across independent wet-braking tests, the Goodyear UltraGrip Ice 3 ranks higher on average than the Marshal WinterCraft Ice Wi31.
Which has shorter dry braking distance?
The Marshal WinterCraft Ice Wi31 averages a better dry-braking rank than the Goodyear UltraGrip Ice 3 across the tests where both appeared.
Which tire is quieter and more comfortable?
On combined noise and comfort metrics, the Goodyear UltraGrip Ice 3 ranks better than the Marshal WinterCraft Ice Wi31.
How many tests were used in this comparison?
Goodyear UltraGrip Ice 3 appears in 5 independent tests, Marshal WinterCraft Ice Wi31 in 1.
Also compare
Goodyear UltraGrip Ice 3 vs…
Marshal WinterCraft Ice Wi31 vs…
Data aggregated from independent testing organizations including ADAC, Auto Bild, TCS, and Auto Motor und Sport. Read our methodology →