Continental IceContact 3 vs Marshal WinterCraft Ice Wi31: the full picture
This comparison is built only from published independent tests — no manufacturer claims and no sponsored reviews. Between them, the Continental IceContact 3 and Marshal WinterCraft Ice Wi31 appear in 11 tests, though they have not yet met head-to-head in the same test. Head-to-head results carry the most weight here, because surface, weather and test car all change between events and make raw numbers from different tests hard to compare directly.
How the Continental IceContact 3 performs. It takes the win in wet, snow, noise / comfort. Its overall Tire Lab Score is 90/100, based on 10 tests.
How the Marshal WinterCraft Ice Wi31 performs. It takes the win in dry, ice, efficiency. Its overall Tire Lab Score is 87/100, based on 1 test.
What this means for you. Category wins matter more than the overall score when your driving is weighted toward one condition — a wet-climate commuter should follow the wet braking column, while a high-mileage driver should follow wear and rolling resistance. Also check that both tires are actually offered in your size and load rating: performance can shift between sizes, and availability differs between the European and North American markets.
Verdict
The Continental IceContact 3 is the stronger all-round choice, leading in wet and Tire Lab Score. The Marshal WinterCraft Ice Wi31 still wins on dry, making it the right pick if that matters most to you.
Which one should you buy?
Choose Continental IceContact 3 if
- You prioritise wet
- You prioritise snow
- You prioritise noise / comfort
- You prioritise dry
- You prioritise ice
- You prioritise efficiency
Test profile
| Metric | Continental IceContact 3 | Marshal WinterCraft Ice Wi31 |
|---|---|---|
| Segment | Nordic Winter | Nordic Winter |
| Type | Winter | Winter |
| Tests used | 10 | 1 |
| Best rank | #1 | #1 |
| Avg rank | 5.4 | 5.5 |
| Latest test | 2025 | 2017 |
| Tire Lab Score | 90.2 | 87 |
Tire Lab Score
Continental IceContact 3
Marshal WinterCraft Ice Wi31
Performance overview
Category-by-category results
| Category | Continental IceContact 3 | Marshal WinterCraft Ice Wi31 | Winner |
|---|---|---|---|
| 💧Wet | Avg rank 5.8 123 | Avg rank 7.0 | Continental IceContact 3 |
| ☀️Dry | Avg rank 4.4 342 | Avg rank 1.0 1 | Marshal WinterCraft Ice Wi31 |
| ❄️Snow | Avg rank 6.1 251 | Avg rank 10.0 | Continental IceContact 3 |
| 🧊Ice | Avg rank 5.5 113 | Avg rank 4.0 | Marshal WinterCraft Ice Wi31 |
| 🔇Noise / Comfort | Avg rank 6.9 26 | No data | Continental IceContact 3 |
| 🔋Efficiency | Avg rank 4.6 11 | Avg rank 2.0 1 | Marshal WinterCraft Ice Wi31 |
💧 Wet: Continental IceContact 3 vs Marshal WinterCraft Ice Wi31
The Continental IceContact 3 wins this category with an average rank of 5.8, compared to 7.0 for the Marshal WinterCraft Ice Wi31.
☀️ Dry: Continental IceContact 3 vs Marshal WinterCraft Ice Wi31
The Marshal WinterCraft Ice Wi31 wins this category with an average rank of 1.0, compared to 4.4 for the Continental IceContact 3.
❄️ Snow: Continental IceContact 3 vs Marshal WinterCraft Ice Wi31
The Continental IceContact 3 wins this category with an average rank of 6.1, compared to 10.0 for the Marshal WinterCraft Ice Wi31.
🧊 Ice: Continental IceContact 3 vs Marshal WinterCraft Ice Wi31
The Marshal WinterCraft Ice Wi31 wins this category with an average rank of 4.0, compared to 5.5 for the Continental IceContact 3.
🔇 Noise / Comfort: Continental IceContact 3 vs Marshal WinterCraft Ice Wi31
The Continental IceContact 3 wins this category with an average rank of 6.9, compared to no data for the Marshal WinterCraft Ice Wi31.
🔋 Efficiency: Continental IceContact 3 vs Marshal WinterCraft Ice Wi31
The Marshal WinterCraft Ice Wi31 wins this category with an average rank of 2.0, compared to 4.6 for the Continental IceContact 3.
Frequently asked questions
Which is better in the wet, Continental IceContact 3 or Marshal WinterCraft Ice Wi31?
Across independent wet-braking tests, the Continental IceContact 3 ranks higher on average than the Marshal WinterCraft Ice Wi31.
Which has shorter dry braking distance?
The Marshal WinterCraft Ice Wi31 averages a better dry-braking rank than the Continental IceContact 3 across the tests where both appeared.
Which tire is quieter and more comfortable?
On combined noise and comfort metrics, the Continental IceContact 3 ranks better than the Marshal WinterCraft Ice Wi31.
How many tests were used in this comparison?
Continental IceContact 3 appears in 10 independent tests, Marshal WinterCraft Ice Wi31 in 1.
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Data aggregated from independent testing organizations including ADAC, Auto Bild, TCS, and Auto Motor und Sport. Read our methodology →
