Continental VikingContact 7 vs Marshal WinterCraft Ice Wi31

    2026 test data · 8 independent tests

    → See full Continental vs Marshal brand comparison

    Continental VikingContact 7 vs Marshal WinterCraft Ice Wi31: the full picture

    This comparison is built only from published independent tests — no manufacturer claims and no sponsored reviews. Between them, the Continental VikingContact 7 and Marshal WinterCraft Ice Wi31 appear in 8 tests, though they have not yet met head-to-head in the same test. Head-to-head results carry the most weight here, because surface, weather and test car all change between events and make raw numbers from different tests hard to compare directly.

    How the Continental VikingContact 7 performs. It takes the win in wet, snow, noise / comfort. Its overall Tire Lab Score is 92/100, based on 7 tests.

    How the Marshal WinterCraft Ice Wi31 performs. It takes the win in dry, ice, efficiency. Its overall Tire Lab Score is 87/100, based on 1 test.

    What this means for you. Category wins matter more than the overall score when your driving is weighted toward one condition — a wet-climate commuter should follow the wet braking column, while a high-mileage driver should follow wear and rolling resistance. Also check that both tires are actually offered in your size and load rating: performance can shift between sizes, and availability differs between the European and North American markets.

    Verdict

    The Continental VikingContact 7 is the stronger all-round choice, leading in wet and Tire Lab Score. The Marshal WinterCraft Ice Wi31 still wins on dry, making it the right pick if that matters most to you.

    Which one should you buy?

    • You prioritise wet
    • You prioritise snow
    • You prioritise noise / comfort
    • You prioritise dry
    • You prioritise ice
    • You prioritise efficiency

    Test profile

    MetricContinental VikingContact 7Marshal WinterCraft Ice Wi31
    SegmentNordic WinterNordic Winter
    TypeWinterWinter
    Tests used71
    Best rank#1#1
    Avg rank5.65.5
    Latest test20232017
    Tire Lab Score91.987

    Tire Lab Score

    91.9
    Excellent · Nordic Winter
    87
    Very Good · Nordic Winter

    Performance overview

    Category-by-category results

    CategoryContinental VikingContact 7Marshal WinterCraft Ice Wi31Winner
    💧Wet
    Avg rank 6.3
    11
    Avg rank 7.0
    Continental VikingContact 7
    ☀️Dry
    Avg rank 5.7
    17
    Avg rank 1.0
    1
    Marshal WinterCraft Ice Wi31
    ❄️Snow
    Avg rank 6.7
    214
    Avg rank 10.0
    Continental VikingContact 7
    🧊Ice
    Avg rank 6.4
    22
    Avg rank 4.0
    Marshal WinterCraft Ice Wi31
    🔇Noise / Comfort
    Avg rank 3.4
    52
    No data
    Continental VikingContact 7
    🔋Efficiency
    Avg rank 5.5
    Avg rank 2.0
    1
    Marshal WinterCraft Ice Wi31

    💧 Wet: Continental VikingContact 7 vs Marshal WinterCraft Ice Wi31

    The Continental VikingContact 7 wins this category with an average rank of 6.3, compared to 7.0 for the Marshal WinterCraft Ice Wi31.

    ☀️ Dry: Continental VikingContact 7 vs Marshal WinterCraft Ice Wi31

    The Marshal WinterCraft Ice Wi31 wins this category with an average rank of 1.0, compared to 5.7 for the Continental VikingContact 7.

    ❄️ Snow: Continental VikingContact 7 vs Marshal WinterCraft Ice Wi31

    The Continental VikingContact 7 wins this category with an average rank of 6.7, compared to 10.0 for the Marshal WinterCraft Ice Wi31.

    🧊 Ice: Continental VikingContact 7 vs Marshal WinterCraft Ice Wi31

    The Marshal WinterCraft Ice Wi31 wins this category with an average rank of 4.0, compared to 6.4 for the Continental VikingContact 7.

    🔇 Noise / Comfort: Continental VikingContact 7 vs Marshal WinterCraft Ice Wi31

    The Continental VikingContact 7 wins this category with an average rank of 3.4, compared to no data for the Marshal WinterCraft Ice Wi31.

    🔋 Efficiency: Continental VikingContact 7 vs Marshal WinterCraft Ice Wi31

    The Marshal WinterCraft Ice Wi31 wins this category with an average rank of 2.0, compared to 5.5 for the Continental VikingContact 7.

    Frequently asked questions

    Which is better in the wet, Continental VikingContact 7 or Marshal WinterCraft Ice Wi31?

    Across independent wet-braking tests, the Continental VikingContact 7 ranks higher on average than the Marshal WinterCraft Ice Wi31.

    Which has shorter dry braking distance?

    The Marshal WinterCraft Ice Wi31 averages a better dry-braking rank than the Continental VikingContact 7 across the tests where both appeared.

    Which tire is quieter and more comfortable?

    On combined noise and comfort metrics, the Continental VikingContact 7 ranks better than the Marshal WinterCraft Ice Wi31.

    How many tests were used in this comparison?

    Continental VikingContact 7 appears in 7 independent tests, Marshal WinterCraft Ice Wi31 in 1.

    Also compare

    Data aggregated from independent testing organizations including ADAC, Auto Bild, TCS, and Auto Motor und Sport. Read our methodology →