Goodyear Assurance MaxGuard SUV vs Imperial EcoSport SUV: the full picture
This comparison is built only from published independent tests — no manufacturer claims and no sponsored reviews. Between them, the Goodyear Assurance MaxGuard SUV and Imperial EcoSport SUV appear in 4 tests, though they have not yet met head-to-head in the same test. Head-to-head results carry the most weight here, because surface, weather and test car all change between events and make raw numbers from different tests hard to compare directly.
How the Goodyear Assurance MaxGuard SUV performs. It takes the win in wet, dry, noise / comfort. Its overall Tire Lab Score is 79/100, based on 1 test.
How the Imperial EcoSport SUV performs. It takes the win in efficiency. Its overall Tire Lab Score is 83/100, based on 3 tests.
What this means for you. Category wins matter more than the overall score when your driving is weighted toward one condition — a wet-climate commuter should follow the wet braking column, while a high-mileage driver should follow wear and rolling resistance. Also check that both tires are actually offered in your size and load rating: performance can shift between sizes, and availability differs between the European and North American markets.
Verdict
The Imperial EcoSport SUV is the stronger all-round choice, leading in efficiency and Tire Lab Score. The Goodyear Assurance MaxGuard SUV still wins on wet, making it the right pick if that matters most to you.
Which one should you buy?
- You prioritise wet
- You prioritise dry
- You prioritise noise / comfort
Choose Imperial EcoSport SUV if
- You prioritise efficiency
Test profile
| Metric | Goodyear Assurance MaxGuard SUV | Imperial EcoSport SUV |
|---|---|---|
| Segment | SUV | SUV |
| Type | Summer | Summer |
| Tests used | 1 | 3 |
| Best rank | #1 | #1 |
| Avg rank | 3.8 | 6.4 |
| Latest test | — | 2026 |
| Tire Lab Score | 78.7 | 82.8 |
Tire Lab Score
Imperial EcoSport SUV
Performance overview
Category-by-category results
| Category | Goodyear Assurance MaxGuard SUV | Imperial EcoSport SUV | Winner |
|---|---|---|---|
| 💧Wet | Avg rank 4.2 1 | Avg rank 5.9 22 | Goodyear Assurance MaxGuard SUV |
| ☀️Dry | Avg rank 3.3 11 | Avg rank 8.1 1 | Goodyear Assurance MaxGuard SUV |
| 🔇Noise / Comfort | Avg rank 3.5 1 | Avg rank 7.0 1 | Goodyear Assurance MaxGuard SUV |
| 🔋Efficiency | Avg rank 3.0 1 | Avg rank 1.0 3 | Imperial EcoSport SUV |
💧 Wet: Goodyear Assurance MaxGuard SUV vs Imperial EcoSport SUV
The Goodyear Assurance MaxGuard SUV wins this category with an average rank of 4.2, compared to 5.9 for the Imperial EcoSport SUV.
☀️ Dry: Goodyear Assurance MaxGuard SUV vs Imperial EcoSport SUV
The Goodyear Assurance MaxGuard SUV wins this category with an average rank of 3.3, compared to 8.1 for the Imperial EcoSport SUV.
🔇 Noise / Comfort: Goodyear Assurance MaxGuard SUV vs Imperial EcoSport SUV
The Goodyear Assurance MaxGuard SUV wins this category with an average rank of 3.5, compared to 7.0 for the Imperial EcoSport SUV.
🔋 Efficiency: Goodyear Assurance MaxGuard SUV vs Imperial EcoSport SUV
The Imperial EcoSport SUV wins this category with an average rank of 1.0, compared to 3.0 for the Goodyear Assurance MaxGuard SUV.
Frequently asked questions
Which is better in the wet, Goodyear Assurance MaxGuard SUV or Imperial EcoSport SUV?
Across independent wet-braking tests, the Goodyear Assurance MaxGuard SUV ranks higher on average than the Imperial EcoSport SUV.
Which has shorter dry braking distance?
The Goodyear Assurance MaxGuard SUV averages a better dry-braking rank than the Imperial EcoSport SUV across the tests where both appeared.
Which tire is quieter and more comfortable?
On combined noise and comfort metrics, the Goodyear Assurance MaxGuard SUV ranks better than the Imperial EcoSport SUV.
How many tests were used in this comparison?
Goodyear Assurance MaxGuard SUV appears in 1 independent tests, Imperial EcoSport SUV in 3.
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Data aggregated from independent testing organizations including ADAC, Auto Bild, TCS, and Auto Motor und Sport. Read our methodology →
